> ## Documentation Index
> Fetch the complete documentation index at: https://docs.metakit.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Web Graphics Use Cases

> How teams deploy MetaKit Web Graphics across marketing, product, and community channels.

# Web Graphics use cases

Web Graphics focuses on outbound link previews for public websites—distinct from the Branded Graphics product, which handles always-on OG images across every URL automatically. Here’s how customers use the Image API variants to stay discoverable, trustworthy, and on-message.

## Launch & campaign pages

* **Goal:** Keep every launch link consistent across Twitter/X, LinkedIn, newsletters, and partner blogs.
* **Template picks:** `bold` for loud reveal statements, `promo` for feature highlights, `pricing` for offer cards.
* **Playbook:** Trigger new cards during the changelog publish step and rotate CTA colors (`accentColor`) per campaign.

## Editorial & knowledge hubs

* **Goal:** Make docs, tutorials, and ecosystem content look polished when shared.
* **Template picks:** `clean`, `article`, and `docs`.
* **Playbook:** Map CMS categories to `division` badges, and inject author names or read times into `brand`.

## Events & community

* **Goal:** Increase RSVP conversions by sharing time/date-focused previews.
* **Template picks:** `event` for webinars, `wedding` for formal invites, `elegant` for VIP dinners.
* **Playbook:** Include timezone or streaming info inside `desc`, and color-code series using `primaryColor`.

## Integrations & partner moments

* **Goal:** Celebrate new ecosystem additions or case studies with logo-forward cards.
* **Template picks:** `highlight` (aka `logo`) plus `clean` for accompanying write-ups.
* **Playbook:** Pass transparent PNG/SVG logos into `image` and create dynamic URLs keyed by partner slug.

## How it differs from Branded Graphics

| Feature  | Web Graphics (Image API)                     | Branded Graphics                                  |
| -------- | -------------------------------------------- | ------------------------------------------------- |
| Audience | Public site owners & marketing teams         | Entire site coverage (automated OG/Twitter tags)  |
| Control  | Full URL customization, per-route parameters | Completely automated via brand sync + signed URLs |
| Best for | Campaigns, bespoke pages, experimentation    | Always-on metadata hygiene                        |

Ready to build? Jump to `image-api/getting-started` for implementation steps or head into the template guides for query parameters and sample URLs.