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Web Graphics use cases

Web Graphics focuses on outbound link previews for public websites—distinct from the Branded Graphics product, which handles always-on OG images across every URL automatically. Here’s how customers use the Image API variants to stay discoverable, trustworthy, and on-message.

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Launch & campaign pages

  • Goal: Keep every launch link consistent across Twitter/X, LinkedIn, newsletters, and partner blogs.
  • Template picks: bold for loud reveal statements, promo for feature highlights, pricing for offer cards.
  • Playbook: Trigger new cards during the changelog publish step and rotate CTA colors (accentColor) per campaign.

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Editorial & knowledge hubs

  • Goal: Make docs, tutorials, and ecosystem content look polished when shared.
  • Template picks: clean, article, and docs.
  • Playbook: Map CMS categories to division badges, and inject author names or read times into brand.

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Events & community

  • Goal: Increase RSVP conversions by sharing time/date-focused previews.
  • Template picks: event for webinars, wedding for formal invites, elegant for VIP dinners.
  • Playbook: Include timezone or streaming info inside desc, and color-code series using primaryColor.

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Integrations & partner moments

  • Goal: Celebrate new ecosystem additions or case studies with logo-forward cards.
  • Template picks: highlight (aka logo) plus clean for accompanying write-ups.
  • Playbook: Pass transparent PNG/SVG logos into image and create dynamic URLs keyed by partner slug.

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How it differs from Branded Graphics

FeatureWeb Graphics (Image API)Branded Graphics
AudiencePublic site owners & marketing teamsEntire site coverage (automated OG/Twitter tags)
ControlFull URL customization, per-route parametersCompletely automated via brand sync + signed URLs
Best forCampaigns, bespoke pages, experimentationAlways-on metadata hygiene
Ready to build? Jump to image-api/getting-started for implementation steps or head into the template guides for query parameters and sample URLs.